This privacy policy tells you what to expect when you interact with through various channels and how we collect and use your personal information. This policy will be available on every page of our website via the footer and on request from our Contact Centre.




Your privacy is really important to us, click here if you want to find out more about General Data Protection Regulations.

Any questions? Contact our Data Protection Officer by emailing and a link to the email address



When someone visits we use third-party analytical services, such as Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website. If we do want to collect personally identifiable information through our website, we will be up front about this. We will make it clear when we collect personal information and will explain what we intend to do with it.



You can read more about how we use cookies on our Cookies page.



We use a third-party provider, Mailchimp, to deliver our regular e-newsletters and email offers. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our communications via this channel.


SECURITY AND PERFORMANCE uses third party services to help maintain the security and performance of the website. To deliver this secure service it processes the IP addresses of visitors to the website.



When you purchase something from online, we collect contact details from you in order to fulfil our contractual obligation to provide you with your goods and services. We also (upon your initial registration) ask you to confirm your marketing preferences with us. Any new customer account signups during checkout/order confirmation from 01/01/2022 will assume that you want to stay in touch with you using emails, online advertising, SMS & phone calls however. You can however opt out of all of these at the time by making the appropriate selections when prompted.

In order to do this, we use the legal basis of 'Legitimate Interest' which allows collection of data where these circumstances apply:

We obtained the contact details in the course of a sale (or negotiations for a sale) of a product or service to that person;

We are only marketing our own products or services; and

We gave the customer a simple opportunity to refuse or opt out of the marketing, both when first collecting the details and in every message after that.

The options you may be presented with are as follows:

Email: Please send me the latest offers, details of new products I might like, the latest news and competitions.

SMS: I'm happy to receive details of your latest offers and information by SMS.

Telephone: I'm happy to receive details of your latest offers and information by telephone.

When you opt into email communication we assume the permission to use your email address to contact you extends to its use within other third party advertising platforms, including but not limited to Google, Instagram and Facebook. You may see banner advertisements or other forms of sponsored content and personalised search engine results as a result of this type of advertising. You are able to review the partner's privacy policies, which include details of how to opt out of advertising within each platform, by following the links below;


Third Party Provider            Category of information supplied Link to privacy notice

Facebook                                      Email address                               Privacy Notice

Google                                          Email address                               Privacy Notice

Instagram                                      Email Address                              Privacy Notice


All pages which reference marketing preferences will include clear direction on how to opt out of or tailor your marketing communications.

The details of this are as follows:

If you wish to opt-out of receiving marketing communications from at any time, please visit our opt out page, call +44 (0)1282 696969 or write to:

Customer Services:-Shieldplus-byPanaz, Bentley Wood Way, Hapton, Burnley, Lancashire. BB11 5ST

The security of your personal information is important to us.

Your details are recorded during your shopping experience with and communicated through our Shopify website. They are then sent to our central system (Mertex?) which stores the information you have provided to us securely.

Details recorded as part of the above processes include names, addresses, telephone numbers, email addresses, comments on cases and dates of birth. You don't have to give us your date of birth however, if you choose to, we will occasionally use this to send customised offers, usually on or around your birthday. Also, we could use this in an anonymised way to understand the demographics of our valued customers, to help us improve our offers.


We also take your payment card details during any credit/debit transactions however we do not store this information.


We use social media platforms directly, rather than using a third-party system. This is managed by specially trained colleagues in our Head Office.


If you send us a private or direct message via social media, the message will be stored by the social media site itself, however you are able to sign in and change your privacy settings on these. will never actively share this information with any other organisation.



We use Transport Layer Security (TLS) provided by Shopify and Mailchimp to encrypt and protect email traffic in line with best practice. If your email service does not support TLS, you should be aware that any emails we send or receive may not be protected in transit.

We will also monitor any emails sent to us, including file attachments, for viruses or malicious software. Please be aware that you have a responsibility to ensure that any email you send is within the bounds of the law.

Any exchange of information over email is recorded within our Contact Centre systems (Outlook) and used for future contact with you in relation to account management. We won't add you to any marketing database unless you ask us to.



Generally, our special offers and marketing campaigns are put together by our internal team here in Burnley. This team also deal with choosing the opted-in customers who would likely benefit from these offers. Sometimes though, we may ask a trusted third-party partner organisation to help us understand which categories of customers would benefit most from each of our campaigns. We will provide them with the marketing material and they will use this to guide us on how to make the most appropriate selections of customers. This ensures you don't get offers which are less appropriate to your needs, and when you do get an email, it's more likely to be of benefit to you. We then send these email offers to you from our own email address.


We also monitor browsing on our website. When an opted in customer has been shopping on our website and subsequently abandons a session without making a purchase, we may send an email prompt some time later asking if 'you would like to continue with your purchase?' We do this by use of marketing cookies provided by our partner (SugarCRM). Details of these can be found in our cookie policy



Very rarely we may feature special offers and marketing campaigns using this channel. Again, our internal team here in Burnley facilitates this. This team also deals with choosing the opted in customers that we want to market to. We then send SMS' out using a secure online portal provided by Shopify.


The team in Burnley may also use your email address for retargeting purposes, and for profiling of data to create insights and lookalikes to serve more relevant advertising on third party advertising platforms, including but not limited to Google, Instagram & Facebook.


We also send your name and address details to our third-party logistics partners, but that is only so they can deliver or collect your goods. This data is not stored permanently by our partners and is retained for up to 2 years.


Under the GDPR of 2018, you have rights as an individual which you can exercise in relation to the information we hold about you. You can read more about these rights here.


When we receive a complaint, we make up a file containing all the details of the complaint. This normally contains the identity of the complainant and any other individuals involved in the complaint.

We will only use the personal information we collect to process the complaint and to check on the level of service we provide. We do compile statistics showing information like the number of complaints we receive, but not in a form which identifies anyone.

We usually have to disclose the complainant's identity to whoever the complaint is about. This is inevitable where, for example, the accuracy of a person's record is in dispute. If a complainant doesn't want information identifying him or her to be disclosed, we will try to respect that. However, it may not be possible to handle a complaint on an anonymous basis.

We will keep personal information contained in complaint files in line with our retention policy. This means that information relating to a complaint will be retained for up to 6 years from closure. It will be retained in a secure environment and access to it will be restricted according to the 'need to know' principle.

Similarly, where enquiries are submitted to us we will only use the information supplied to us to deal with the enquiry and any subsequent issues and to check on the level of service we provide. tries to meet the highest standards when collecting and using personal information. For this reason, we take any complaints we receive about this very seriously. We encourage people to bring it to our attention if they think that our collection or use of information is unfair, misleading or inappropriate. We would also welcome any suggestions for improving our procedures.

This privacy notice was drafted with brevity and clarity in mind. It does not provide exhaustive detail of all aspects of's collection and use of personal information. However, we are happy to provide any additional information or explanation needed. Any requests for this should be sent to the address below.

ACCESS TO PERSONAL INFORMATION tries to be as open as it can be in terms of giving people access to their personal information. Individuals can find out if we hold any personal information by making a 'Subject Access Request' under GDPR Legislation. If we do hold information about you we will:

give you a description of it;

tell you why we are holding it;.

tell you who it could be disclosed to; and

let you have a copy of the information in an intelligible form.

To make a request to for any personal information we may hold, you need to put the request in writing, addressing it to our Data Protection Officer at the address provided below.

If you agree, we will try to deal with your request informally, for example by providing you with the specific information you need over the telephone.

If we do hold information about you, you can ask us to correct any mistakes or erase by contacting the Data Protection Officer (details below).


In most circumstances, we will not disclose personal data without consent. However, when we investigate a complaint, for example, we will need to share personal information with the organisation concerned and with other relevant bodies.

You can also get further information on:

Agreements we have with other organisations for sharing information;

Circumstances where we can pass on personal data without consent for example, to prevent and detect crime and to produce anonymised statistics;

Our instructions to staff on how to collect, use and delete personal data; and

how we check that the information we hold is accurate and up to date.


As covered in the detail above, obtains data as the Data Controller and processing takes place securely both internally and externally via data processors. The lawful basis on which this data is handled and processed is determined as follows:

Purchases – Contractual obligation for purchase of goods and services

Marketing to customers– Legitimate interest with option to opt-out

Marketing to non-customer prospects (email) – Explicit Consent

In order to do this, we use the legal basis of 'Legitimate Interest' which allows collection of data where these circumstances apply:

We obtained the contact details in the course of a sale of a product or service to that person;

We are only marketing our own products or services; and

We gave the customer a simple opportunity to refuse or opt out of the marketing, both when first collecting the details and in every message after that.


This privacy notice does not cover the links within this site linking to other websites. We encourage you to read the privacy statements on the other websites you visit.


We keep our privacy notice under regular review. This privacy notice was last updated on 01/01/2022



If you want to request information about our privacy policy you can email us at or write to:

Data Protection Officer,, Bentley Wood Way, Hapton, Burnley, Lancashire. BB11 5ST